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Why in the sports brand Adidas has a high status
Adidas have already entered China more than 20 years. 20 years, Adidas has been seeking to "do first sports brand" dreams and goals. For Adidas, people today is no longer strange, it is sports shoes, sportswear field of well-known brands, such brand to wear more and more people. From 1920 pairs of shoes, hand-crafted out of first started, Adidas's dream is to work hard to produce the world's best sports shoes. Nearly 90 years, Adidas mission is to this end, the constant improvement of skills, from practice and identify problems and timely amendment and resolved, finally make their boarded a step by step, the peak of world-renowned brands. As early as the beginning of creation, Adidas founder Adi Dassler in R & D work carried out will follow the three guiding principles: production of the best sports shoes in order to meet the needs; to protect athletes from injury; make the products durable. Three principles to promote Adidas shoes keep in mind the quality and comfort, once problems are detected on the ideas to improve. Adidas three-line symbol from the late 40s of last century used since. Later, Adidas tailored specifically for athletes racing Cheap Air Shoes , so that its business gradually expanded. Adi Dassler is the leader in many technological breakthroughs were obtained over 700 patents. In the Adidas, the birth of the world's first pair of skates, the first pairs of shoes more than clinch first football spikes ... ... Shuangjiao cast, especially the screw-type spikes Adidas is a very revolutionary concept, it is even that it received in 1954 for the German World Cup soccer team has achieved a lot. Adidas attaches great importance to the Olympic arena for the Olympic Games at the same time it also made a great contribution to the development of the Olympic Games give Adidas a huge return on the other hand, both achieved a win-win situation. As the Beijing 2008 Olympic Games, Beijing 2008 Paralympic Games, the Chinese Olympic Committee and the 2006 Olympic Winter Games, 2008 Olympic Games, Chinese sports delegations for their cooperation partners, and Adidas for the Beijing 2008 Olympic Games, Paralympic Games of all staff and technical officials to provide equipment. Adidas also become the Chinese Olympic Committee sports apparel partner to participate in the Turin 2006 Olympic Winter Games and the Beijing 2008 Olympic Games, the Chinese sports delegation were wearing Adidas equipment. November 23, 2009, Adidas confirmed that the company intends to produce the world's poor, "one euro shoes" (1 euro = approximately 10.2 yuan) and next year will begin pilot production in Bangladesh. Adidas Group spokesman Jan Bruna company's headquarters in Germany, said, "one euro" was to a greater extent is a concept does not mean that shoes really be so cheap. With regard to the pricing problem at present, no decision.




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